SIOC is developed by a consortium of strong partners with extensive experience in their area of expertise.Read more
A rapid growth
E-Commerce is playing an increasingly important role for both, operators of shopping platforms and their customers. The forecasted revenue for the German E-Commerce market amounts to € 46.7 million, which is around the 9% of the total retail sector. 30% of the online purchases in Germany are done via a mobile device. Despite an increasing public awareness of the issue of data protection, nowadays only in the rarest cases customers are enabled to decide how and whether their personal information and buying behavior is stored and processed.
Control your personal data usage
Based on this situation, the SIOC project’s vision is the improvement of the self-data protection in E-Commerce. SIOC will enable customers to perform the online-shopping process transparent, as anonymous as possible and following the principle of data thrift/minimization (collection limitation principle). At the same time online platform providers will still have the possibility to submit personalized offers and recommendations based on pseudonymized, voluntary aggregated customer profiles. Moreover , in case of fraudulent behavior, the customers’ pseudonyms can be resolved to clearly identify customers.
SIOC’s objective is the design of an anonymous approach to online shopping in accordance to stakeholders’ requirements and business models to achieve the best compromise between these conflicting interests while implementing data protection by design and data protection by default as essential principles of EU data protection rules.